Definition

To casually suggest ideas without thorough analysis, like throwing things at a wall to see what sticks. The opposite of rigorous strategic planning, yet somehow equally valued in meetings.

Example Usage

Let me just spitball a few ideas here: what if we pivot to blockchain-enabled sneakers?

Origin

From the schoolyard practice of shooting paper spitballs, applied to brainstorming in the mid-20th century

Fun Fact

Spitballing often produces more actionable ideas than formal strategy sessions costing thousands of dollars.

Source: Creative ideation terminology

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