Definition
A restaurant's strategic pricing tactic where certain meals mysteriously cost less for a limited time, designed to lure you in and boost foot traffic. It's a calculated loss leader dressed up as customer generosity.
Example Usage
The diner's Tuesday night special—half-price pasta—keeps customers coming back reliably every week.
Source: Merriam-Webster via Standard Dictionary
Related Terms
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See “special” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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