Soft Launch

Definition

Subtly introducing a new romantic partner on social media without fully revealing their identity -- think a hand in a photo, the back of a head, a mysterious second coffee cup. It's the relationship equivalent of a movie teaser trailer that shows nothing but generates maximum speculation.

Example Usage

"She soft-launched her boyfriend with a photo of his elbow at brunch. The group chat went into full FBI mode. We had his identity in 11 minutes."

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bffn

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