ship it

Definition

To deploy or release code/product to production, often used as a rallying cry to get something out the door despite imperfections. The phrase embraces the move-fast-break-things mentality and is frequently accompanied by a ceremonial button press or meme in dev teams.

Example Usage

The feature still has a few edge cases, but we've tested it enough—let's ship it before the deadline.

Origin

From nautical/commerce terminology ("ship" = to send/transport goods), adopted by software engineers as a verb for pushing code live; popularized in startup culture and GitHub culture.

Fun Fact

Often preceded by 'git' puns like 'git push origin master' or the nautical-themed meme of a boat sailing into sunset when code goes live.

Source: On-demand lookup (hailey)

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