scratch and sniff

Definition

A sticker or printed surface coated with microencapsulated scent oils that are released when scratched, producing a temporary smell. Popular novelty items marketed to children and used on stickers, greeting cards, and promotional materials.

Example Usage

The scratch and sniff sticker smelled like bubblegum when she scratched it.

Origin

Technology patented by 3M in the 1960s; commercialized in stickers and novelty items starting in the 1970s–80s.

Fun Fact

The microencapsulated scent technology was originally developed for industrial applications but became wildly popular as a consumer gimmick.

Source: Definition backfill (hailey)

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