Definition
The cost to acquire a customer through direct sales, as opposed to marketing. Typically much higher than traditional CAC, which is why enterprise startups have 18-month sales cycles and lose their minds.
Example Usage
Our enterprise SAC is $150k per customer, but our LTV is $1M, so we only need two customers to be profitable.
Origin
Enterprise SaaS sales terminology
Fun Fact
Enterprise sales has been described as 'the art of convincing five people whose jobs depend on NOT changing anything to adopt your product'
Source: Enterprise SaaS Sales Standards
Related Terms
Translate This Term
See “SAC (Sales Acquisition Cost) / Sales-Assisted CAC” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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