Definition
How much profit you make from an investment—the metric everyone cares about after spending the money.
Example Usage
The marketing campaign's ROI was only 2.5%, so we're scaling it back.
Origin
Financial metrics terminology from 20th century corporate finance
Fun Fact
ROI calculations are often chosen to make whatever decision was already made look good
Source: Financial analysis and investment terminology
Related Terms
Translate This Term
See “ROI (Return on Investment)” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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