Definition

Return On Investment, the single most asked-about metric in any boardroom, and the one most likely to be fudged in a PowerPoint presentation. Every executive wants to know the ROI, and every department has a creative interpretation of what counts as a return.

Example Usage

"The ROI on our new software is 300%. If you use our custom formula. With adjusted benchmarks. And don't ask follow-up questions."

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ifwis

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