Definition

Political rhetoric designed to excite and energize a party's base supporters, typically involving emotional appeals, partisan attacks, or extreme positions. The junk food of political discourse—satisfying to the faithful but nutritionally void.

Example Usage

The keynote speech was pure red meat for the base, with attacks on the opposition and no actual policy proposals.

Origin

Metaphorical reference to throwing meat to hungry animals

Fun Fact

Studies show red meat speeches increase small-dollar donations and volunteer sign-ups, even as they alienate moderate voters

Source: Political speech writing and campaign messaging terminology

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