Definition
Political rhetoric designed to excite and energize a party's base supporters, typically involving emotional appeals, partisan attacks, or extreme positions. The junk food of political discourse—satisfying to the faithful but nutritionally void.
Example Usage
The keynote speech was pure red meat for the base, with attacks on the opposition and no actual policy proposals.
Origin
Metaphorical reference to throwing meat to hungry animals
Fun Fact
Studies show red meat speeches increase small-dollar donations and volunteer sign-ups, even as they alienate moderate voters
Source: Political speech writing and campaign messaging terminology
Related Terms
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See “red meat” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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