Definition

In data retrieval and marketing analytics, the percentage of all relevant content your search or campaign actually captures. High recall means you found everything; low recall means you're basically Googling blindfolded and hoping for the best.

Example Usage

Our email campaign achieved 45% recall among target demographics, meaning we reached less than half of our intended audience.

Source: Common industry terminology in information retrieval

Related Terms

Beginner

ads

The shortened form of 'advertisements' that marketers use because even they can't be bothered to say the full word for the things they spend their entire careers creating. These are the carefully crafted interruptions to your content consumption that brands pay obscene amounts of money for you to actively ignore or block. Fun fact: the average person sees between 4,000 to 10,000 ads per day, though they can only remember approximately zero of them.

📣 Marketing / Advertising
Beginner

cross-selling

Suggesting complementary products to customers based on what they're already purchasing. It's the retail equivalent of being a helpful friend, if that friend worked on commission.

📣 Marketing / Advertising
Beginner

frequency

How often something occurs within a given time period, whether that's radio waves oscillating, ad impressions served, or your project manager asking for status updates. In physics, it's measured in Hertz; in marketing, it's how many times your target audience sees your ad before they start actively hating you. The sweet spot between "who are you?" and "please make it stop."

📣 Marketing / Advertising
Intermediate

creative fatigue

The phenomenon where your audience becomes so numbingly bored with seeing the same ad that performance metrics plummet faster than enthusiasm at a timeshare presentation. The marketing equivalent of playing 'Wonderwall' at every party.

📣 Marketing / Advertising
Advanced

incrementality testing

An experimental method to measure whether your marketing actually caused an outcome or if it would have happened anyway. It's the uncomfortable question every CMO avoids: did we waste our money?

📣 Marketing / Advertising
Advanced

identity transference

A psychological marketing tactic where advertisers convince you that buying a product literally transforms you into a cooler, better version of yourself. It's why people name their cars and spend more on vehicle maintenance than their own healthcare. The dark art of making consumers believe they don't just own the product—they ARE the product.

📣 Marketing / Advertising

Translate This Term

See “recall” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on XShare on FacebookShare on LinkedIn

Discover a Term

Beginner

tfbundy

totaly f**ked but unfortunatly not dead yet...