Definition
The process of distributing an acquisition's cost across the target company's assets and liabilities at fair value, usually creating a giant plug number called goodwill for the amount that can't be justified. It's accounting's way of making an overpriced acquisition look systematic.
Example Usage
The purchase price allocation assigned $50 million to identifiable assets and $450 million to goodwill, revealing what everyone suspected about the valuation.
Origin
Required accounting treatment under business combination standards
Fun Fact
Purchase price allocation has spawned an entire consulting industry of valuation experts who use complex models to justify whatever allocation the acquirer wants.
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