proposition

Definition

The fancy business term for a proposal or offer, usually dressed up with adjectives like 'value' or 'unique' to make it sound more impressive than 'hey, wanna buy our stuff?' In startup pitch decks, the 'value proposition' is that one slide where founders explain why anyone should care about their idea, typically using a Venn diagram that doesn't quite make sense. A good proposition answers 'what's in it for me?' before the listener falls asleep.

Example Usage

The startup's value proposition was 'Uber but for plants,' which the VCs politely described as 'interesting' before passing.

Source: Business and marketing terminology

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