Definition

The dark art of slapping dollar signs on products in a way that maximizes profit while making customers feel like they're getting a deal. It involves complex strategies like psychological pricing ($9.99 instead of $10), competitive analysis, and occasionally just throwing darts at a board. Get it wrong and you're either leaving money on the table or watching customers flee to your competitors.

Example Usage

The startup spent three months on pricing strategy, testing different price points to find the sweet spot between affordability and profitability.

Source: Business terminology via dictionary definition

Related Terms

Beginner

wholesale

The art of selling massive quantities of stuff to retailers who then jack up the price and sell it to you, the sucker at the end of the chain. It's the business model that keeps Costco in business and makes you feel smart for buying 47 rolls of paper towels at once. Essentially, it's bulk selling before things get marked up for "presentation" and "convenience."

💼 Corporate / Business
Beginner

gatekeeper

A person or system controlling access to resources, opportunities, or decision-makers—essentially the bouncer of the business world. In healthcare, it's the primary care physician who must approve specialist referrals; in media, it's editors deciding what content reaches audiences. The role that simultaneously protects from chaos and frustrates everyone who needs to get through that metaphorical gate.

💼 Corporate / Business
Advanced

peanut butter approach

Spreading resources, attention, or budget thinly across all initiatives rather than concentrating on priorities, ensuring mediocrity everywhere. The 'everyone gets something' strategy that guarantees nothing succeeds spectacularly.

💼 Corporate / Business
Beginner

customization

The act of modifying a product or service to meet specific individual preferences, or in corporate speak, charging customers extra to get exactly what they want. It's why your new car costs $10K more than the base model and why every SaaS platform has seventeen pricing tiers. The beautiful illusion that you're getting something unique when really you're just checking boxes on a dropdown menu.

💼 Corporate / Business
Beginner

business as usual

Normal operations continuing despite chaos, crisis, or the fact that nothing about the current situation is remotely usual.

💼 Corporate / Business
Beginner

customer

The person or entity whose money you desperately want, requiring you to pretend their feedback is valuable and their complaints are reasonable. In corporate speak, they're always right, even when they're spectacularly wrong. Modern businesses have rebranded them as "users," "clients," or "guests" to make the transaction feel less transactional.

💼 Corporate / Business

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