Definition
A strategic term borrowed from military doctrine, now used in boardrooms to describe a company's carefully curated public stance on important issues. Basically, the attitude you're paying consultants to help you maintain.
Example Usage
We need to adopt a more aggressive posture toward market consolidation if we want to compete with our rivals.
Source: Strategic business terminology
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See “posture” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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