PMF

Definition

Acronym for product-market fit, used by people too busy crushing it to say three whole words. It's the startup world's obsession with abbreviations meeting their obsession with the only metric that actually matters.

Example Usage

We've definitely achieved PMF—our NPS is through the roof and CAC/LTV ratio is optimized, or at least that's what our OKRs say.

Origin

Abbreviation of 'product-market fit,' popularized alongside the concept in the 2000s-2010s.

Fun Fact

The proliferation of startup acronyms (PMF, CAC, LTV, ARR, MRR, etc.) serves dual purposes: efficiency and excluding outsiders from conversations.

Source: Startup vernacular abbreviation

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