Definition
To make something socially acceptable, commonplace, or standard by treating it as normal rather than exceptional, taboo, or deserving of shame. Often used as a call to action to shift cultural attitudes.
Example Usage
We need to normalize talking about mental health in the workplace.
Origin
From the Latin 'normalis' (according to rule); popularized in activism and social discourse, particularly among Gen-Z.
Fun Fact
The term can be both genuinely progressive and performative depending on context; critics sometimes use it to mock performative activism online.
Source: Definition backfill (hailey)
Related Terms
Translate This Term
See “normalize” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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