Definition
The strategy of perfecting product-market fit and unit economics in one market before expanding broadly. It's the anti-blitzscaling approach that prioritizes learning over land grabbing.
Example Usage
Rather than launching nationally, the food delivery startup followed a nail it then scale it approach, perfecting operations in Seattle first.
Origin
Popularized by Nathan Furr and Paul Ahlstrom's 2011 book of the same name
Fun Fact
This approach fell out of favor during the 2010s 'growth at all costs' era but returned after the 2022 venture downturn.
Source: Startup growth strategy literature
Related Terms
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See “nail it then scale it” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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