Definition

MTV (Music Television) is a cable television channel that launched in 1981 and revolutionized the music industry by premiering music videos as its primary content format, fundamentally changing how artists promoted their work.

Example Usage

MTV was huge in the 1980s—if your music video didn't get played on MTV, it was nearly impossible to break into the mainstream.

Origin

Acronym for 'Music Television'; launched on August 1, 1981, by Warner Communications as a 24-hour music video network.

Fun Fact

MTV's first-ever video was 'Video Killed the Radio Star' by The Buggles, and the channel's success made music videos essential marketing tools rather than novelties.

Source: Definition backfill (hailey)

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