kawaiiness

Definition

The state or quality of possessing cuteness, derived from the Japanese word "kawaii" with an English suffix awkwardly stapled on. This is what anime fans say when "cute" feels too pedestrian and they need to let everyone know they watch subtitled content. Bonus points if your heart goes "doki-doki" while using it unironically.

Example Usage

The new Sanrio character's kawaiiness is causing a merchandising frenzy across Japan.

Source: Urban Dictionary (https://www.urbandictionary.com/define.php?term=kawaiiness&defid=8099883)

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