karma farming

Definition

The practice of posting or reposting popular, inoffensive, or emotionally manipulative content on social platforms (especially Reddit) solely to accumulate upvotes, awards, or engagement—often by exploiting trending topics, sympathy, or recycled jokes rather than creating original content.

Example Usage

That post about adopting a shelter dog is pure karma farming; it's been reposted a hundred times.

Origin

Combines 'farming' (repetitive gain-seeking) with 'karma,' Reddit's voting-based reputation currency; emerged in the 2010s.

Fun Fact

Reddit's 'karma' system was intended to reward quality contributions, but evolved into a gamified metric that incentivizes low-effort, crowd-pleasing reposts.

Source: Definition backfill (hailey)

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