Definition
An asset you can't touch or see—patents, trademarks, copyrights, brand value. They're valuable but impossible to calculate precisely, which makes them accountants' favorite source of creative interpretation.
Example Usage
The company valued its brand intangible assets at $500 million, a number that would be worth zero if customers suddenly stopped caring.
Origin
Category formalized in modern accounting standards as intellectual property became valuable in the information economy
Fun Fact
Brand value, customer relationships, and intellectual property can be worth billions, which is why tech acquisitions seem to pay such absurd premiums.
Source: FASB ASC 350 (Intangibles—Goodwill and Other)
Related Terms
Translate This Term
See “Intangible Asset” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
Try the Translator