Definition
A fresh approach or new project launched to solve a problem or drive change—the corporate buzzword for 'we're trying something different.' Often accompanied by a full rebrand and enthusiasm that lasts three quarters.
Example Usage
The company's sustainability initiative includes carbon-neutral packaging on all products by next year.
Source: Merriam-Webster via Free Dictionary API
Related Terms
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See “initiative” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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