Definition

A word or phrase preceded by '#' that categorizes content and enables discoverability on social media. A democratic tagging system that devolved into corporate spam within five years.

Example Usage

Our brand hashtag #VisionaryInnovationSolutions got 12 impressions, three from competitors mocking us and nine from bots.

Origin

Originated on IRC in the 1990s; popularized by Twitter in 2007.

Fun Fact

Studies show tweets with 1-2 hashtags get 21% more engagement, but tweets with 5+ hashtags see 17% less engagement—everyone uses 6.

Source: Social media best practices & Twitter documentation

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See “Hashtag” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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