Hard Launch

Definition

The official, full-face, no-ambiguity reveal of a romantic partner on social media. This is the press conference of relationships. After weeks of soft-launching elbows and shadows, you finally post a front-facing photo with a heart emoji. It's basically a public filing.

Example Usage

"After six months of soft-launching, she hard-launched with a carousel of 10 photos and a caption that was basically a wedding vow. Instagram crashed. Emotionally."

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