Definition
The total potential rental income a property could generate if every unit were rented at market rates with zero vacancy, representing an optimistic fantasy land rarely visited in reality. It's the before-life-happens number that makes proformas look amazing.
Example Usage
The property's gross scheduled income was $180,000 annually, though actual collections came in around $145,000.
Origin
Property management accounting terminology separating potential from actual income
Fun Fact
Savvy investors care far more about 'effective gross income' (what actually gets collected) than scheduled income, since potential doesn't pay mortgages.
Source: Real estate accounting and investment terminology
Related Terms
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See “gross scheduled income” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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