Definition
Your plan for selling the product, which ranges from 'we'll figure it out' to 'we've reverse-engineered everyone else's channel strategy' depending on how prepared you are.
Example Usage
The startup's GTM strategy focused on sales-driven customer acquisition for enterprise clients.
Origin
Business strategy terminology
Fun Fact
The weakest part of most startup pitch decks is the GTM slide, despite it being the most important
Source: Business strategy and sales terminology
Related Terms
Translate This Term
See “Go-To-Market (GTM) Strategy” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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