Definition
Your strategy for acquiring customers—ranging from 'extremely detailed 50-page document' to 'hope LinkedIn organic works' depending on your VC's patience.
Example Usage
Our GTM strategy is 'technical SEO plus sales outreach,' but our VP of Growth insists we also need paid ads, influencers, and a TikTok presence.
Origin
Business strategy terminology; became critical in startup context
Fun Fact
Companies that spend 3+ months on GTM strategy are 40% more likely to achieve sales targets.
Source: Sales and marketing strategy terminology
Related Terms
Translate This Term
See “Go-To-Market (GTM)” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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