Definition
An American action figure line created by Hasbro in 1964, featuring military and adventure-themed characters with poseable bodies and interchangeable uniforms and accessories. The 3.75-inch figures became one of the best-selling toy lines of all time and influenced the entire action figure category.
Example Usage
His collection of vintage GI Joe figures with their original outfits is worth a considerable amount to serious collectors.
Origin
Named after the generic term 'GI Joe' (General Issue Joe) used for American soldiers; created as Hasbro's answer to Mattel's Barbie doll for boys.
Fun Fact
The original GI Joe figures were 12 inches tall, but due to rising production costs, Hasbro reduced them to 3.75 inches in 1982, creating a new standard size that influenced the entire industry.
Related Terms
Translate This Term
See “GI Joe” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
Try the Translator