Definition
The structural skeleton or foundational support system of any constructed object, building, or even a persuasive narrative. In politics, it's the interpretive lens through which the public sees an issueโwhoever controls the frame, controls the narrative.
Example Usage
The opposition framed the healthcare reform as a government takeover, which dominated the entire debate.
Source: Political communication and rhetoric terminology
Related Terms
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See “frame” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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