Definition

The structural skeleton or foundational support system of any constructed object, building, or even a persuasive narrative. In politics, it's the interpretive lens through which the public sees an issueโ€”whoever controls the frame, controls the narrative.

Example Usage

The opposition framed the healthcare reform as a government takeover, which dominated the entire debate.

Source: Political communication and rhetoric terminology

Related Terms

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See “frame” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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