Founder

Definition

The person who started a company and will remind you of this fact in every meeting, email signature, and LinkedIn post until the heat death of the universe. They wear the title like a crown, even when the kingdom is a WeWork desk and two interns.

Example Usage

"As the founder, I sleep four hours a night, eat one meal a day, and call it hustle culture instead of what my doctor calls a slow-motion health crisis."

Related Terms

Intermediate

memo culture

The internal practice at VC firms of writing detailed investment memos that analyze potential deals. Where partners commit their hottest takes to writing so they can be mocked later when wrong.

🚀 Startup / VC

Advanced

carve-out

Reserved portion of an acquisition's proceeds specifically allocated to employees or specific shareholders, ensuring they benefit even if the waterfall would otherwise drown them. Exit sharing mandated by negotiation or generosity.

🚀 Startup / VC

Advanced

ghost equity

Phantom stock or profit interests that mimic real equity without actually granting ownership, often used to incentivize employees without diluting founders. All the motivation, none of the control.

🚀 Startup / VC

Beginner

proposition

The fancy business term for a proposal or offer, usually dressed up with adjectives like 'value' or 'unique' to make it sound more impressive than 'hey, wanna buy our stuff?' In startup pitch decks, the 'value proposition' is that one slide where founders explain why anyone should care about their idea, typically using a Venn diagram that doesn't quite make sense. A good proposition answers 'what's in it for me?' before the listener falls asleep.

🚀 Startup / VC

Intermediate

land grab

Aggressively pursuing market share and user growth at the expense of profitability or unit economics, betting that dominance now will create a moat later. It's monopoly thinking fueled by venture capital.

🚀 Startup / VC

Beginner

launch

The moment when something new is officially unleashed upon the world, whether it's a product, company, or ship sliding into water. In business and tech, launches involve coordinated marketing campaigns, press releases, and the collective hope that people will actually care. It's the corporate equivalent of a grand opening, complete with champagne (or energy drinks, depending on the industry).

🚀 Startup / VC

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