Definition

A fake or second Instagram account, typically kept private and used by Gen-Z users to share more casual, unfiltered, or authentic content away from the curated image of their main account (contrasted with 'rinsta' for real Instagram).

Example Usage

I posted that embarrassing video on my finsta where only my close friends can see it.

Origin

Blend of 'fake' and 'Instagram,' emerged in mid-2010s Gen-Z slang.

Fun Fact

Finsta accounts often have nonsensical usernames and are intentionally less polished, representing a reaction to social media performativity.

Source: Definition backfill (hailey)