erosion

Intermediate 💼 Corporate / Business

Definition

The slow-motion demolition job that Mother Nature pulls off for free, whether through glaciers scraping rock like a cosmic cheese grater, water wearing down cliffs like a persistent toddler, or the gradual unraveling of something once solid. In business-speak, it's what happens to your market share when you ignore innovation.

Example Usage

The coastline suffered severe erosion after the storm, losing ten feet of cliff face overnight.

Source: Merriam-Webster, Common business and environmental terminology

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