Definition

The marketing world's favorite meaningless word, covering everything from a like to a share to someone rage-commenting on your post. High engagement can mean people love you or that you've accidentally started a flame war, and marketers celebrate both equally.

Example Usage

"Our engagement is up 200% this month! Mostly because someone in the comments said our product was a scam and 4,000 people piled on."

Related Terms

Intermediate

CPC

Cost Per Click, or the exact dollar amount you pay every time someone accidentally taps your ad while trying to close it. It's like putting a coin jar next to a door handle and charging people for touching it on their way out.

📣 Marketing / Advertising
Intermediate

zombie creative

Ad content that continues to run long after its expiration date, usually because someone forgot to turn it off. The marketing equivalent of Weekend at Bernie's, propped up and shambling through campaigns.

📣 Marketing / Advertising
Beginner

brand guidelines

A comprehensive document dictating exactly how a brand should be presented, from logo placement to approved adjectives. It's the brand police manual ensuring global consistency while crushing the creativity of anyone who dares color outside the lines.

📣 Marketing / Advertising
Beginner

quarterbacking

When multiple team members independently contact the same client or prospect, creating confusion and looking spectacularly uncoordinated. The corporate equivalent of too many cooks.

📣 Marketing / Advertising
Beginner

virality

The Holy Grail metric measuring how quickly content spreads across the internet like a digital contagion. Every marketer dreams of achieving it, most fail miserably, and the few who succeed usually have no idea how it actually happened. It's basically controlled chaos with a fancy epidemiological name.

📣 Marketing / Advertising
Beginner

publicist

A professional spin doctor whose job is making their clients look good in the media, managing reputations, and turning mundane announcements into newsworthy events. They're the buffer between celebrities, brands, or politicians and the press, crafting carefully worded statements and begging journalists to cover their client's latest project. Basically a professional hype person with a Rolodex and crisis management training.

📣 Marketing / Advertising

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