Definition

A hidden message, inside joke, or subtle reference embedded in marketing materials or products that rewards attentive audiences. The marketing team's way of entertaining themselves.

Example Usage

We put an Easter egg in the footer of our 404 page—only 12 people have found it, but they loved it.

Origin

Video game development culture of the 1970s, popularized by Atari

Fun Fact

The first video game Easter egg was hidden in Atari's Adventure (1979) by programmer Warren Robinett as a secret signature after being told developers couldn't get credit.

Source: Digital marketing and content creation terminology

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See “Easter egg” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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