Down Round

Definition

A funding round where a company raises money at a lower valuation than the previous round, which is the startup equivalent of your house being appraised for less than you paid for it, except everyone on Twitter knows about it. Morale is measured in tears per employee.

Example Usage

"We raised a down round, which our CEO described as a strategic recalibration and our employees described as the beginning of the end."

Related Terms

Intermediate

inside round

A funding round where only existing investors participate, with no new outside investors joining. It's either a vote of confidence from believers or a sign that no one else wanted in.

🚀 Startup / VC

Beginner

Founder

The person who started a company and will remind you of this fact in every meeting, email signature, and LinkedIn post until the heat death of the universe. They wear the title like a crown, even when the kingdom is a WeWork desk and two interns.

🚀 Startup / VC

Intermediate

change of control

Any transaction that transfers majority ownership or control of a company, typically triggering various contractual provisions like vesting acceleration, payment obligations, or approval rights. The legal definition of when your startup stops being yours.

🚀 Startup / VC

Beginner

proposition

The fancy business term for a proposal or offer, usually dressed up with adjectives like 'value' or 'unique' to make it sound more impressive than 'hey, wanna buy our stuff?' In startup pitch decks, the 'value proposition' is that one slide where founders explain why anyone should care about their idea, typically using a Venn diagram that doesn't quite make sense. A good proposition answers 'what's in it for me?' before the listener falls asleep.

🚀 Startup / VC

Intermediate

retention cohort

A group of users who started in the same time period, tracked to see how many stick around. The cruel truth about how fast people abandon your product.

🚀 Startup / VC

Beginner

up round

A financing round at a higher valuation than previous rounds, signaling growth and traction to the market. The opposite of a down round and considerably better for everyone's mood, if not always their long-term prospects.

🚀 Startup / VC

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