Definition

A coded message that appears innocuous to general audiences but activates strong responses in targeted groups, combining plausible deniability with effective persuasion.

Example Usage

Critics argued the 'law and order' rhetoric was a dog-whistle to voters concerned about crime in specific communities.

Origin

From actual dog-whistles (audible to dogs, inaudible to humans); metaphorical use from 1990s forward

Fun Fact

Dog-whistle politics became prominent in the post-Civil Rights era as a subtler form of identity-based appeals.

Source: Political Communication Studies

Related Terms

Translate This Term

See “Dogwhistle” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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