Definition
When a startup gets stuck endlessly perfecting their product demo instead of actually selling to customers or raising funds. It's the entrepreneurial version of rearranging deck chairs on the Titanic.
Example Usage
The team fell into the demonstration trap, spending six months on their demo while competitors launched and captured market share.
Origin
Identified by lean startup practitioners in the late 2000s
Fun Fact
The demonstration trap often afflicts technical founders who are more comfortable coding than selling.
Source: Lean startup and product development terminology
Related Terms
Translate This Term
See “demonstration trap” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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