demand

Intermediate 💰 Finance / Accounting

Definition

The economic sweet spot where buyers' wallets meet sellers' ambitions—the quantity of goods or services people actually want to fork over cash for at a given price point. It's the invisible force that makes or breaks business models and keeps economists arguing at conferences.

Example Usage

There's huge demand for our product, but our supply chain can't keep up, so we're leaving money on the table.

Source: Merriam-Webster via Free Dictionary API