Definition

The legal sleight-of-hand that lets your business operate under a catchy alias while staying registered under a boring corporate name. It's your company's stage name—all the pizzazz of a fresh identity with none of the paperwork headaches. The business equivalent of a pen name.

Example Usage

Sarah's LLC is registered as 'Creative Minds Holdings, Inc. dba Neon Design Studio,' so customers know exactly who they're dealing with.

Source: Business terminology, Free Dictionary API

Related Terms

Beginner

driving

Corporate speak for 'making something happen' or 'causing growth'—as in 'driving engagement,' 'driving conversions,' or 'driving revenue.' It's what you say when you want to sound proactive instead of admitting you just did your job.

💼 Corporate / Business
Beginner

milestone

A corporate checkpoint that marks significant progress on a project, usually celebrated with great fanfare and questionable catered sandwiches. Milestones break down intimidating projects into manageable chunks, giving teams something to celebrate before the next crisis hits. They're also convenient scapegoats when things go wrong—'We were on track until milestone three!'

💼 Corporate / Business
Advanced

kitchen toilet

An organizational structure or process that makes absolutely no sense in its current form but can only be understood through historical context—it's the logical result of past decisions that once made sense but now exist awkwardly in the wrong place. Like discovering your company has a toilet in the kitchen: you can see it serves some function for those who've always used it, but new people rightfully question why it's still there.

💼 Corporate / Business
Beginner

four-day letter

A resignation notice that provides minimal notice period, typically given when an employee has already checked out mentally. The professional equivalent of ghosting your employer.

💼 Corporate / Business
Beginner

In Transition

Corporate-speak for 'unemployed but trying to sound sophisticated about it.' It's the professional euphemism that turns 'I got laid off' into something that sounds almost intentional and growth-oriented. The LinkedIn equivalent of 'it's not you, it's me' but for your career status.

💼 Corporate / Business
Intermediate

incentivize

The corporate verb for bribing people with rewards to do what you want, because "motivate" sounded too human and "bribe" too honest. It's the art of dangling carrots—usually cash, equity, or pizza parties—to make employees enthusiastic about objectives they'd otherwise ignore. Management loves this word because it makes manipulation sound like science.

💼 Corporate / Business

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