Definition

Click-Through Rate—the percentage of people who saw your ad and actually clicked it, revealing how compelling or desperate your call-to-action was. A low CTR means your ad is basically wallpaper.

Example Usage

We improved our CTR from 0.5% to 2% by changing the headline.

Source: Digital advertising metrics

Related Terms

Intermediate

demand generation

Marketing activities designed to create interest in a product or service where none previously existed, rather than just capturing existing demand. Building the haystack before finding the needle.

📣 Marketing / Advertising
Beginner

media mix

The combination of different advertising channels and platforms used in a campaign, from traditional print to digital display to carrier pigeons if your budget allows. It's the marketing equivalent of not putting all your eggs in one basket.

📣 Marketing / Advertising
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up-funnel

Marketing activities focused on early-stage awareness and consideration rather than immediate conversion. Where brands spend money talking to people who definitely aren't ready to buy yet.

📣 Marketing / Advertising
Advanced

ROAS

Return On Ad Spend, a metric that tells you how many dollars you made for every dollar spent on advertising. It sounds simple until you realize the attribution model is held together with duct tape and wishful thinking.

📣 Marketing / Advertising
Beginner

content calendar

A schedule planning what content to publish and when, designed to bring order to the chaos of content marketing and typically abandoned by February. It's the New Year's resolution of marketing planning.

📣 Marketing / Advertising
Intermediate

conversion rate optimization

The systematic process of increasing the percentage of website visitors who take desired actions, through testing, analysis, and psychological manipulation. Often abbreviated as CRO by people who test button colors with religious fervor.

📣 Marketing / Advertising

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