commercialization

Intermediate πŸš€ Startup / VC

Definition

The process of taking an idea, product, or technology and transforming it into something that actually makes money, because apparently innovation for its own sake doesn't pay the bills. It's the startup world's coming-of-age ceremony, where brilliant concepts either become profitable products or expensive lessons. Essentially, it's the bridge between "we built something cool" and "people are actually buying it."

Example Usage

The company spent three years on R&D before finally beginning the commercialization phase of their new drug.

Source: Business and startup terminology

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