coming soon

Definition

A property marketing status indicating a listing will be active shortly, used to generate buzz and pre-market the property before it officially hits the MLS. It's the real estate equivalent of a movie trailer, complete with the same level of hype.

Example Usage

We put the listing in 'coming soon' status for five days and already have three showings scheduled for the first day it goes active.

Origin

MLS marketing terminology, formalized in NAR rules around 2017

Fun Fact

The 'coming soon' period can't exceed 21 days under NAR rules, preventing agents from indefinitely warehousing listings in promotional limbo.

Source: Multiple Listing Service marketing terminology

Related Terms

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Due Diligence

The period where you pretend to be a detective, an engineer, and an accountant all at once to figure out if a property is a goldmine or a money pit. Spoiler: it's usually somewhere between "fine" and "oh no."

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Comps

Short for comparables, these are recently sold nearby homes that agents use to justify whatever price they want. Finding the right comps is an art form -- you just cherry-pick the ones that support your narrative.

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riparian rights

Property rights of landowners whose property borders rivers or streams, governing water use and access. The reason your creek-front property doesn't mean you own the water or can dam it up.

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Curb Appeal

The art of making a house look irresistible from the street so buyers fall in love before noticing the interior looks like a crime scene. A fresh coat of paint and some petunias can apparently add fifty thousand dollars to a listing.

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seller carry

When a property seller provides financing to the buyer, essentially acting as the bank and holding a note secured by the property. It's the real estate version of 'I'll spot you until payday'—except with six-figure stakes and actual paperwork.

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Zoning

Government rules about what you can and cannot do with your own property, because apparently buying it doesn't mean you get to decide what happens on it. Want to build a shed? That'll be six permits and a public hearing.

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