Definition

Short for 'collaboration,' a joint project or content piece created by two or more creators, influencers, or brands working together.

Example Usage

The two YouTubers announced a collab where they'd film a challenge video together.

Origin

Shortened from 'collaboration' in online and youth culture, especially prevalent in music, gaming, and social media communities since the 2000s.

Fun Fact

Collabs between creators with similar but non-overlapping audiences are a popular growth strategy, benefiting both parties through cross-promotion.

Source: Definition backfill (hailey)

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See “collab” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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