clean girl

Definition

An aesthetic centered on minimalism, skincare, wellness, and understated elegance, emphasizing natural beauty, neutral tones, and a meticulously organized lifestyle. It's the visual manifestation of 'that girl' philosophy with a focus on grooming, healthy living, and curated simplicity.

Example Usage

Her clean girl aesthetic is all white linen, glass skincare bottles, and a minimalist bedroom.

Origin

Popularized on TikTok around 2022, building on earlier minimalism and clean beauty movements.

Fun Fact

The aesthetic heavily emphasizes expensive skincare, particularly products with clear or glass packaging, making it both a lifestyle and consumer trend.

Source: Definition backfill (hailey)

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