chasm

Definition

In startup land, the terrifying gap between early adopters who'll buy anything shiny and the mainstream market that actually expects your product to work. Coined by Geoffrey Moore, this metaphorical canyon is where many promising startups go to die, usually because they assumed soccer moms would be as forgiving as tech bros. It's the entrepreneurial equivalent of realizing your mom's friends won't think your jokes are as funny as your college roommates did.

Example Usage

We had 10,000 beta users who loved us, but we fell right into the chasm when we tried to sell to enterprises who expected, you know, customer support.

Source: Geoffrey Moore's Crossing the Chasm via technology adoption lifecycle

Related Terms

Intermediate

churning

The unethical practice where brokers excessively trade in a client's account primarily to generate commissions rather than profits, essentially treating your portfolio like a butter-making operation. In SaaS, it refers to the rate at which customers cancel their subscriptions, making it the metric that haunts every startup founder's dreams. Either way, it's excessive activity that benefits someone other than you.

🚀 Startup / VC

Advanced

Equity Dilution

The process by which your ownership percentage shrinks with each funding round until you own approximately as much of your company as you own of the Pacific Ocean. It's like splitting a pizza with more and more people, except you baked the pizza and now you get one olive.

🚀 Startup / VC

Advanced

negative churn

When expansion revenue from existing customers exceeds lost revenue from cancellations, the holy grail of SaaS metrics. It's losing customers but somehow making more money anyway.

🚀 Startup / VC

Intermediate

tourist investor

A venture capitalist or firm that sporadically invests in startups outside their expertise or thesis, usually during hype cycles. They show up for the party, leave before cleanup, and wonder why founders don't return their calls.

🚀 Startup / VC

Intermediate

platform value-add

Services and resources VC firms provide beyond capital, such as recruiting help, PR support, or customer introductions. Marketing speak that ranges from genuinely useful to completely fictional.

🚀 Startup / VC

Intermediate

valuation cap

The maximum valuation at which a convertible note or SAFE will convert to equity—a safety net for early investors betting on you when you were nobody. The lower the cap, the more expensive your desperation was.

🚀 Startup / VC

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