bums in seats

Definition

Paying spectators drawn to a theater or entertainment venue by mass-appeal productions—the bread and butter of the entertainment industry's bottom line.

Example Usage

The producer knew they needed a blockbuster superhero flick to put bums in seats during the slow season.

Source: Urban Dictionary (https://www.urbandictionary.com/define.php?term=bums%20in%20seats&defid=1689604)

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