Definition
An inclusive approach that accommodates diverse viewpoints or groups, borrowed from politics. In practice, it means making things so vague that everyone can claim alignment.
Example Usage
Our strategy is big tent—we want to appeal to both enterprise and SMB customers.
Origin
Political terminology from the 19th century, adopted by business in the late 20th century
Fun Fact
Big tent strategies often collapse under their own contradictions, much like actual large tents in strong winds.
Source: Common corporate terminology
Related Terms
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See “big tent” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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