be kind rewind

Beginner πŸ“± Gen-Z / Internet Slang

Definition

A polite reminder to rewind VHS tapes before returning them to video rental stores, printed on stickers and cases throughout the 1980s and 90s. The phrase became a cultural touchstone of the VHS era, emphasizing courteous behavior toward shared media.

Example Usage

The Blockbuster sign read 'Be Kind Rewind' in big letters above the return slot.

Origin

Emerged in the 1980s as VHS tapes became the dominant home video format; rewinding was necessary because rental stores couldn't rent partially-watched tapes.

Fun Fact

The phrase became so iconic that it inspired a 2008 Michel Gondry film of the same name, cementing its place in pop culture nostalgia.

Source: Definition backfill (hailey)

Translate This Term

See “be kind rewind” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator