Definition
Corporate speak for competition, heavily dramatized to make quarterly sales goals sound like scenes from Braveheart—way cooler than saying 'we're competing like boring adults.' Comes with metaphorical ammunition, strategic positioning, and surprisingly passionate battle cries.
Example Usage
The marketing team is gearing up for the holiday shopping battle against competitors.
Source: Corporate and business terminology
Related Terms
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See “battle” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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