Definition
Business-to-business sales model where your customer is another company that will spend six months getting approval to buy from you.
Example Usage
We pivoted to B2B SaaS after our B2C model failed, which meant our sales cycle went from 2 weeks to 6 months but our contract values exploded.
Origin
Business terminology; shorthand for 'business to business'
Fun Fact
B2B companies have much longer sales cycles but much more patient investors than B2C
Source: Business and startup terminology
Related Terms
Translate This Term
See “B2B” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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